At a recent S/S’11 womenswear show at Selfridges Manchester Trafford, Charlie Miller the Executive Fashion and Beauty Editor for Grazia gave her advice on the latest trends. I managed to corner her for a chat
Sophie Heldley of Selfridges and Charlie Miller
Fashion Rambler: what value do you place on blogs as a means of gaining experience and as a medium of fashion press?
Charlie Miller: I think it has been a revolutionary thing for fashion. I was reading on Business of Fashion that Suzanne Menkes of International Herald Tribune and she said “The world changed when fashion instead of being a monologue, became a conversation”… Now we have live streaming at shows, we got Brian Boy front row, it all goes hand-in-hand. Street Style is huge too because at the end of the day, that is where the credibility lies. I can show you a beautiful designer dress but sometimes it is a little bit more interesting to see what that girl over there is wearing and how she put it together. We tweet, blog and file reports in the cab between shows and so I think we’re really on it as a magazine.
FR: Do you think that, in order for magazines to stay relevant, social media and multi-platform communications are important?
CM: I do, and I think some are probably not at the moment, as much as we are. We’re new and we’re used to speed so we’re probably a little ahead of the monthly publications. They’ll get there.
FR: There are Magazines with little online presence, those with both and those that are just online. Is the future a balance or is online taking over print?
CM: I don’t think it’s taking over. I think it is very important, particularly with young kids who haven’t found a magazine that has really spoken to them. So, I understand that they are getting a lot of their information online. I don’t think it’ll take over, at least I hope not! What I think print does is give you that luxury of kicking back without looking at a screen and getting into that blue sky world.
FR: Is this a major factor when publishing on the duel platforms, both the faster daily updates of GraziaDaily.co.uk and the equally relevant but weekly Grazia Magazine?
CM: Often at times we can’t take everything onboard in the magazine, so we try to not cannibalise what is happenSing in the magazine. The Grazia Daily girls are really smart and I think it is a great partnership.
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