Sorry for being quiet for a while. Lots has been going on and such but here is a little posty-wosty about a cool campaign that has taken over Manchester’s retail districts.
Post-riots (find out more about the riots in my When Twitter Backfires post) Manchester City Council and other organisations have embraced a campaign devised to get shoppers back into the city. We are a world of consumers… The campaign is an extension of the Visit Manchester initiative which prints ‘I (love heart) MCR’ on everything for tourists to buy a la New York. So, by popping a poster in your window, your shop participates. Easy peasey. What’s more is that the WHOLE Manchester Metro Link tram service network was FREE today for shoppers to commute with financial ease. Bonus.
I went into town to have a looksee. (on a free tram no-less)
ADDED AT 20:05
Diesel just tweeted me after I included them in a list of attacked stores in the City. They are using Twitter to asertain the damage to their chain. Clever/sad that they have to.
Havaianas are a Brazilian brand of summer footwear and are the most comfortable Flipflops you’ll ever buy. Seriously. I purchased some from OiPolloi before my break away to Gran Canaria and I barely wore anything else the entire holiday. They’re comfortable, durable and go with anything (in the right colours) I even wore them out at night (for shame) and they looked the part because, if you’re going to dance in flipflops, they should at least be Havaianas!
So. I have some white OiPolloi Havaianas but Adam (the BF) doesn’t, thought I’d treat him and be all nice.
Upon arrival you’re teleported from the sleek shiny Selfridges ground floor to the insane world of multi-coloured foam footwear.
I loved the merchandising, it really played up the idea that we were mixing and matching our own creations, it also, oddly, made me hungry. The idea of customising your own footwear has got this corner of the department store a lot of attention, during hard times people want more for their money. So if retailers can go that extra mile (by not putting the shoes together in the first instance) they seem to be on for a winner!
The lovely Havaiana Ladies then set to work putting our selections together. Adam opted for Avocado Green Top Sole and White Straps.
There was a cool/lethal looking machine that punched the straps through the sole and, un, deux trois, we were done.