VOGUE’s Online Fashion Week

I’m so into this. Remember Fashion’s Night Out… where Anna Wintour got us all to go out and spend to ensure there were still stores for her to have included in her magazine during the recession… see my blog on Manchester’s efforts here.
Well, then there came Fashion’s Night In where mywardrobe.com convinced VOGUE.COM to encourage people to stay in and shop ONLINE instead. It was huge. See my TFN report of the night’s shopping brilliance here 
Sarah Curran CEO and founder of mywardrobe.com. Read about when I met her here
So, after the success of FNI, British VOGUE.COM decided to step it up once more and kick off Online Fashion Week.
Has anything ever sounded quite so cool. A Fashion week where you can attend in your PJs with a brew! I’m on board. + this is such a fantastic to way to truly signal that the online highstreet is as important as the brick-and-mortar stores in our towns, especially in the high end market!
https://i1.wp.com/www.shoppingblog.com/pics/fashions_night_in_1110.jpg
The event kicks off on December 5th 2011 until the 9th and will revolve around the VOGUE.COM blog which acts as a sign-post for what’s hot online right that moment.
Retailer interested in getting on board? email: onlinefashionweek@condenast.co.uk
Find out more here
I know a few stores/brand who are getting involved but I’m sworn to secrecy by penalty of death by stiletto.

Stay tuned!

END.

Fashion’s Night Out: Manchester

If there is a fashion event going on somewhere in the world, the chances are, Manchester is hosting its own version. British VOGUE’s Fashion’s Night Out London is no exception with Manchester being well represented by Selfridges and Harvey Nichols.


Fashion’s Night Out was created by American VOGUE Editor-In-Chief Anna Wintour (as if you didn’t know) to help an upsurge in sales during the 2009 recession. One year on and the event is being hosted by representative VOGUEs in the US, UK, Germany, France, Greece, Turkey, Russia, Korea, Japan, China and Australia. Pretty good going if you ask me.


In Manchester however, whilst a crowd including Martine Alexander and Clare of tweet partied with Henry Holland to celebrate his Autumn/Winter collection launch in Selfridges Manchester Exchange Square, I partied next door with a bunch of tipsy ladies that lunchin Harvey Nichols! (See Martine’s blog about the night here)

The first floor of the palace of perfection was kitted out for the soiree with VOGUE covers, a drinks bar, DJ and pamper section overflowing with lotions, potions, tweezers and powders. Grabbing a drink I nabbed prime position for the second of the night’s three fashionshows, Denim Deluxe.


I’d missed the ‘More Cash than Dash’ show and would then go on to miss the ‘International Collections’ show because my party of fashionably inept gentlemen wanted pints in Castlefield instead! Sacre Bleu. Still, the show was intimate and simple and showcased some beautiful denim on some beautiful models.


Of the pampering section, Andrew Barn of Barnit salon represented, as did Yves Saint Laurent purfumes and Shu Uemura make up. It all got a bit Oestrogentastic for me so I swept back past the bar and headed out.

Well done Harvey’s, lets hope next year is even bigger!

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