I was among the few to trot up the red carpet at the launch of the new Norther Western flagship store of LUKE menswear in Manchester City Centre.
The new store was packed and the drinks flowed aplenty so it was altogether a rather brilliant launch party. & yes, I got papped. (ego?) Merchandising was interesting with the usual denim wall featured at the store’s rear and product adorning the remaining walls right up to past eye level. Fixtures within the shop floor hosted product and provided focal points (and places to dump empty Champagne glasses).
I took this opportunity to browse the collection and fell in love with a checked shirt with a weird collarless thing going on, (that I can’t find a picture of, failure) and a chunky knit that asked me to take it home…
Still, I’m rather pleased with the freebie I got in my goodie bag. Welcome to Manchester LUKE.