A swift 13 minutes of questions, non direct from the floor out of worry for rude hecklers (heckle, moi?), followed and Miss Doyle surpassed my expectations as a rather fantastic interviewer.
On the reasons for going into fashion Sarah, the considerably more business minded of the two, said: “sizing was always key for us”. The Lucy In Disguise store in London brings vintage clothing from around the world into the contemporary shop floor. Vintage sizes are notoriously awkward and Owen saw a market for change. Lily adds that “contemporary wear theses days is quite androgynous and we thought there was a hole in the market for femininity”
Photos by Rebecca Rae
Was at a do the other night. The cocktails were unbelievable. I have told everyone. The Alchemist know their mixing. The other interesting part of the party? Eudon Choi and Holly Fulton were there.
As part of the Elle Magazine and British Fashion Council’s Talent Launch Pad scheme (breathes) the two young designers (among others) are being supported by the magazine power house and the BFC. As part of the award for getting to the finals each designer gets a spread in the magazine, stocked in a premium independent boutique (Hervia representing the NW) and also presence at LFW and PFW. Excellent.
So, I know what you’re dying to know. What was I wearing? Wonder know more!
FR: Who is the Frater customer, who do you design for?
& Gabbana bow tie (£95), Paul Smith bag (£175), FFOR shoes (£80)
Sperry shoes (£82), Polo Ralph Lauren socks (£10.50)
(£550), Balenciaga hi tops (£345), Casio watch (£85)
Alexander McQueen trainers (£145), Casio watch (£110)
FR: Would you consider the menswear market the toughest fashion sector during these uncertain economic times and how has Hurley navigated the storm?
I popped down to the big smoke the other day to attend an event about monetising your blog (don’t worry there is a glossary at the bottom). The event was hosted in the rather fabulous Soho Sanctum Hotel (yes the one owned by Mark Fuller) and enabled brands and bloggers to meet with the people behind the Affiliate Marketing channels at House of Fraser and the Affiliate networks like Commission Junction and Affiliate Window.
So after bumping into the cast of The Only Way Is Essex and leading them to the wrong press-day at the Soho Hotel (woops) and a trip to UNIQLO it was time to get down to business!
I was rather shocked to learn that some bloggers are earning £5,000-£6,000 p/week from their advertising and affiliate strategies! I can assure you I am not one of those, but wow, what an invested interest in ecommerce marketing. Who can call it niche when £48bil p/annum is generated for etailers from Affiliates?
Among other less statistical outcomes of the night was the general consensus that Affiliate Marketing is tricky and can also, as Ross Carter from House of Fraser put it, “be debilitating to your business” if not done right. If you’re an etailer that has fewer than 10,000 unique visitors p/month then you may not generate enough additional sales from an Affiliate programme to justify the Merchant fees charged by the Networks. it was advised that brands blog about their brand and generate and income by becoming an Affiliate Publisher. These blogs, together with Social Media output, will help get the brand name imprinted in cyberspace and then an Affiliate Programme may be worth it! Also, if you’re a blogger or website owner that is a registered Publisher it can be tempting to use Affiliates to dictate your content and this jepodises the readability of your work, no one wants every blog to sound like LOOK magazine.
However, in my role at my Intership I hope to be able to use Affiliate marketing to help generate an income for the business and then maybe I’ll be able to apply this elsewhere… Now, what was a Deep Link again?
Glossary of terms I think I learnt:
I was lucky enough to grab an invite to the Best of Manchester Fashion Awards the other night and was treated to a glittering ceremony that commemorated the best that Manchester has contributed to the UK Fashion Industry. The event was co-hosted by Manchester Fashion Network and CityCo who were unveiling their new Manchester Heart of Fashion Shopping Guide which features everything the savvy shopper needs to know about Manchester’s various shopping districts.
I found a pew with a view, champagne in hand and two blondes to chat to, namely Olivia of MFN and Sara of SeraLuxe who was with her lovely boyfriend Ben. The awards were presented by CEO of CityCo Vaughan Allen, from the pulpit, and the categories were: Best New Designer, Best Independent Retailer/Designer and Life Time Achievement Award.
The shortlist for the Best New Designer was derived from the graduate talent from the city’s two fashion institutes, the Manchester School of Art at Manchester Metropolitan University and University of Salford. Salford’s Kirsty Payne won the award beating, MMU graduate and Graduate Fashion Week Gold Award winner, Rebecca Thomson to the £2,000 prize.
Best Indie was won by Junk Shop.The boutique, which stocks its own label clothing, is the best selling sustainable fashion brand on Oxfam’s online shopping portal and has collaborated with high street giants, TOPSHOP. Judge Rob Warner, the Design Director for Umbro, said of Junk Shop’s win: “Junk is offering so much to the industry and the city. It’s not just a style orientated concept but embraces so many things that are on the minds and in the hearts of progressive fashion thinkers today. This award is very well deserved.”
The Life Time Achievement award was presented to Gerardine Hemingway, who was behind the famous street style brand Red or Dead. The brand has its origins in Manchester and the famous independent emporium, Afflecks in Manchester’s Northern Quarter. After a successful progression from independent market stalls to being recognized as an international brand, stocked in Macy’s New York City, the business was sold in 1999. Gerardine and her husband, Wayne, now run HemingwayDesign. Gerardine was presented with the Lifetime Achievement Award by Peter Saville, Manchester Creative Director and co-founder of Factory Records.
After the do we all went outside to mingle under the marquee and were treated to canapes.