Matthew Williamson: It’s been going a year, it’s going OK. I think the internet and social media and anything to do with the internet is a difficult proposition if you don’t have the funds to make it a legitimate engine. We’re doing what we can with what we’ve got. We’ve just joined Facebook, about 10 years behind everyone else. *laughs*
fR: How do you try to keep your own personality as part of the online engine?
MW: We try to with Facebook. We keep our customer in the know. We’ve started, in the last 6 weeks, to post blogs that are personal, from me. They inform readers about what I’m up to. I do an event in my store in London once a month, we plot them 12 months in advance. Next week I’m doing a press event to meet people in industry that I may not have met yet. I know the Alex Shulman’s [Editor of British Vogue] and those kinds of people but not the new generation; bloggers, stylists.
I love being in the store, seeing the customers, I genuinely like knowing what women think of the clothes. It’s all well and good doing a show, on a girl that has a body like a boy but I do quite like engaging and learning. I’ve been in so many changing rooms with so many women and they’ve told me so many things!