My Stitch Menswear Finds: Le Coq Sportif

The last of my Stitch Menswear trade show blog posts ends on a colourful high.
Remember Le Coq Sportif? Of course you do, the brand that you used to wear to P.E. Class when you’d forgotten (accidentally on purpose) your kit. 
I spotted the stand at Stitch, it wasn’t hard to as it consisted of a customised VW Camper, and was glad to see it back on the market. The offer for S/S’11 is simple, comfortable and chic. Sportwear goes Luxe (and a little colourful too). Lots of fleece, jersey and nylon which both evokes a typically sportswear feel whilst retaining an ethos of reserved cool.
Anyone up for a spot of Tennis?