VOGUE’s Online Fashion Week, The Report

So. I don’t think anyone was more excited for Online Fashion Week than I. Perhaps someone, but I’ve not met them yet.
You’re waiting for a ‘but’ aren’t you. I don’t want to give one. But (damn it) it wasn’t quite everything I had hoped.

There’s me, pre-OFW, hoping that the independent stores I care so much about (play violins) were finally going to get the platform they needed to compete with the super-giants. It doesn’t seem to have been quite the case.
Although OFW was magical, insane, exhausting, not to mention a headache for vogue.co.uk’s editor, Dolly Jones and her team… I was left a little deflated after the twentieth post for Harvey Nichols (I exaggerate) (I also love Harvey Nichols) (call me complex).
I had the pleasure of chatting about this confusing debate with the ladies behind some of the independents that participated (or tried to participate) in Online Fashion Week. I also got the chance to chat to Dolly Jones and you can read the whole report here.
To draw a conclusion from the report you’re about to read (I can smell your curiosity) I think that perhaps 2012 should see a more proactive use of the @BritishVogue twitter portal, where tweets from those retailers not being showcased on the vogue.co.uk blog are prioritised over those tweets from retailers already basking in the glow of a heap of traffic from the OFW Live Blog. 
Perhaps, also, retailers can be forewarned as to their rejection from the Live Blog so that their own means of promotion can be geared around informing shoppers of specific discount codes etc. that would/should have been broadcast on the OFW Live Blog.
What do you think?

END.

Strike a pose

Well. a rather lovely thing happened today. I got a few bizarre tweets/text messages/emails/frantic answer phone messages all alluding to something concerning Vogue.co.uk. My face was on it.
As part of British Vogue’s Online Fashion Week, Leon Bailey-Green’s DirectorsOf.Com decided to publish their annual Online Fashion’s Top 100 list of the most influential figures in online fashion on Vogue.co.uk. As well as the usual list of CEOs and Journos the list would include several categories up for the public vote which including Best Dressed, for which I was nominated.
Now, I’m going to rip off the plaster… I didn’t win. Mr Daniel Richmond of Tic Watches won with 36% of the vote. Congrats to Daniel and his wardrobe!
Now. The juicy bit. I’m still on the list *pause for effect*. I’m ranked tenth on the list for my work with A) this very blog, B) blackwhtiedenim.com and C) The Fashion Network.
I’m shocked/amazed/grateful and have butterflies in my belly. But, I must dash as I have a few people on their way over for festive drinks and I’ve yet to wrap my pigs in blankets!
I’ll leave you with the words of my mother: “I can’t believe it, I mean… It’s Kim Kardashian, Cheryl Cole, Stacey Solomon and YOU!”
Oh and congrats to the gorgeous Cillian of Male Mode, the fab Vicki Day, Mr Chris Bishop of 7thingsmedia, Clare Potts of iliketweet (the reason I started blogging), fellow northerner Nitin Passi of Missguided.co.uk and all the rest of the fashpack.
You can request a copy of the list here: DirectorsOf.Com

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Jordan McDowell nominated for Online Fashion 100 Best Dressed Male Category! VOTE NOW!

I’ve been nominated for Leon Bailey-Green’s Fashion’s Top 100 2012 List

The category: Best Dressed Male. The mission: VOTE FOR ME NOW! (please)

I got a call a few weeks ago from Mr Bailey-Green himself asking if he might nominate me for a place on his annual list of the most influential people in the online fashions sector. Good job I was sitting down….

This year is slightly different as the list introduces a few new categories that will go up for a public vote for the first time. Winners of the new categories will then be announced to coincide with Vogue.com‘s Online Fashion Week! So, If I win, I get on Vogue.com AND on the list. Bonus.

However, that if is a really big if because ‘m up against some pretty well dressed gents, Steve Salter of StyleSalavge, Lee Douros of my-wardrobe.com, Daniel Richmond of Tic Watches and Sach Kukadia of secretsales.co.uk

Eek.

SO I NEED SOME SUPPORT!

Voting is easy, click here are select by name at the bottom and click VOTE.(by refreshing you can vote again…. nifty)

The winner is announced over Vogue’s Online Fashion Week in December!

Thank you so much for your support! Wish me luck!

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VOGUE’s Online Fashion Week

I’m so into this. Remember Fashion’s Night Out… where Anna Wintour got us all to go out and spend to ensure there were still stores for her to have included in her magazine during the recession… see my blog on Manchester’s efforts here.
Well, then there came Fashion’s Night In where mywardrobe.com convinced VOGUE.COM to encourage people to stay in and shop ONLINE instead. It was huge. See my TFN report of the night’s shopping brilliance here 
Sarah Curran CEO and founder of mywardrobe.com. Read about when I met her here
So, after the success of FNI, British VOGUE.COM decided to step it up once more and kick off Online Fashion Week.
Has anything ever sounded quite so cool. A Fashion week where you can attend in your PJs with a brew! I’m on board. + this is such a fantastic to way to truly signal that the online highstreet is as important as the brick-and-mortar stores in our towns, especially in the high end market!
https://i1.wp.com/www.shoppingblog.com/pics/fashions_night_in_1110.jpg
The event kicks off on December 5th 2011 until the 9th and will revolve around the VOGUE.COM blog which acts as a sign-post for what’s hot online right that moment.
Retailer interested in getting on board? email: onlinefashionweek@condenast.co.uk
Find out more here
I know a few stores/brand who are getting involved but I’m sworn to secrecy by penalty of death by stiletto.

Stay tuned!

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