Strike a pose

Well. a rather lovely thing happened today. I got a few bizarre tweets/text messages/emails/frantic answer phone messages all alluding to something concerning Vogue.co.uk. My face was on it.
As part of British Vogue’s Online Fashion Week, Leon Bailey-Green’s DirectorsOf.Com decided to publish their annual Online Fashion’s Top 100 list of the most influential figures in online fashion on Vogue.co.uk. As well as the usual list of CEOs and Journos the list would include several categories up for the public vote which including Best Dressed, for which I was nominated.
Now, I’m going to rip off the plaster… I didn’t win. Mr Daniel Richmond of Tic Watches won with 36% of the vote. Congrats to Daniel and his wardrobe!
Now. The juicy bit. I’m still on the list *pause for effect*. I’m ranked tenth on the list for my work with A) this very blog, B) blackwhtiedenim.com and C) The Fashion Network.
I’m shocked/amazed/grateful and have butterflies in my belly. But, I must dash as I have a few people on their way over for festive drinks and I’ve yet to wrap my pigs in blankets!
I’ll leave you with the words of my mother: “I can’t believe it, I mean… It’s Kim Kardashian, Cheryl Cole, Stacey Solomon and YOU!”
Oh and congrats to the gorgeous Cillian of Male Mode, the fab Vicki Day, Mr Chris Bishop of 7thingsmedia, Clare Potts of iliketweet (the reason I started blogging), fellow northerner Nitin Passi of Missguided.co.uk and all the rest of the fashpack.
You can request a copy of the list here: DirectorsOf.Com

END.

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VOGUE’s Online Fashion Week

I’m so into this. Remember Fashion’s Night Out… where Anna Wintour got us all to go out and spend to ensure there were still stores for her to have included in her magazine during the recession… see my blog on Manchester’s efforts here.
Well, then there came Fashion’s Night In where mywardrobe.com convinced VOGUE.COM to encourage people to stay in and shop ONLINE instead. It was huge. See my TFN report of the night’s shopping brilliance here 
Sarah Curran CEO and founder of mywardrobe.com. Read about when I met her here
So, after the success of FNI, British VOGUE.COM decided to step it up once more and kick off Online Fashion Week.
Has anything ever sounded quite so cool. A Fashion week where you can attend in your PJs with a brew! I’m on board. + this is such a fantastic to way to truly signal that the online highstreet is as important as the brick-and-mortar stores in our towns, especially in the high end market!
https://i1.wp.com/www.shoppingblog.com/pics/fashions_night_in_1110.jpg
The event kicks off on December 5th 2011 until the 9th and will revolve around the VOGUE.COM blog which acts as a sign-post for what’s hot online right that moment.
Retailer interested in getting on board? email: onlinefashionweek@condenast.co.uk
Find out more here
I know a few stores/brand who are getting involved but I’m sworn to secrecy by penalty of death by stiletto.

Stay tuned!

END.

Fashion Rambler mees Lynda Moyo of Confidential Publications

I got to chat to my Editor at Manchester Confidential about the industry and her thoughts on ‘online’.
Fashion Rambler: What are your thoughts on the power of online media, will it take out print or not?
Lynda Moyo: I think most people in their 20s and 30s read the news online these days as it’s more accessible; most of us are sat on computers all day anyway. I used to buy all the glossy magazines, but what I’ve found now is that by the time I’ve bought them they’re actually out of date because I’ve already seen all the outfits online. This is why all newspapers and magazines are now dedicating more time to developing their websites. That said, I think there will also always be a place for print (I love getting the papers delivered on a Sunday) but the ratio is shifting remarkably, in favour of online. As I type this, the following story has just popped up in my Google news feed: http://www.reuters.com/article/2011/03/14/us-media-readership-idUSTRE72D0WC20110314 
Lynda in British Vogue (left)
FR: What differences do you think are apparent between a role in print and a role in digital daily publications? 
LM: I have always worked in online, apart from a few stints of print work experience down in London. I enjoy online because it’s instant and whilst we do have deadlines, we’re not bound by them. If a huge story breaks, we will get it out there first and that is very satisfying.  You also get to understand the technical side of publishing for the web, which is a great skill to have in the modern day. 
FR: Do you consider the NW fashion sphere the focus of your work or the national/international fashion world?
LM: I cover Manchester, Leeds, Liverpool and the surrounding areas. We are launching www.LondonConfidential.co.uk   this spring, so the scope will become national too and hopefully, one day, international. Confidential is taking over the world. You heard it here first….
Follow Lynda on Twitter: @lyndamoyo
 END.