Bought from American Apparel the other day. Not exactly a nice experience.
Firstly, the website isn’t user friendly. I got attracted to the site from a Tweet from @americanapparel advertising ‘20% off Basics’, could I find the discounted basics? Could I hell. It wasn’t until the checkout that I was informed that the discount was automatic….
The categories are also confusing. Each banner link presents with it a plethora of other options, but navigating the options throughout the platform (i.e. from bracelets to shorts) is not so easy.
So. Anyway, I went to the checkout after getting 10% off for signing up to the newsletter. Brill. I then got an email to push for more info in return for 15% off. Bonus. I went through the questions and filled in my deets to get my 15% off discount code. Input it, got the discount and made my purchase.
Or so I thought. My code miraculously turned into the 10% code and reverted back and I lost my discount. Upon realising this I tweeted @americanapparel for help, as I would have tweeted @ASOS_HereToHelp and I’ve yet to receive a reply. Why have a twitter if you’re not going to converse?
In other news: one of the items I paid for isn’t in stock and I’ve got to wait 3 week for it.
I love American Apparel and I love what the brand does globally BUT come on!